Memory Magic Benefits for Participants & Residents


Creates an enjoyable failure-free experience

Memory Magic™ is used as an activity program in which any answer can be treated as correct and everyone wins. Another Montessori principle is to provide sufficient support and cuing to ensure that the activity is failure-free and does not cause frustration or anxiety. The use of contexts and materials including familiar phrases, elements from well-known stories, popular movies, and music from the times when participants were young ensure early, mid and later stage individuals are successful and engaged. Group knowledge of the answers means when one person knows the answer everyone knows the answer.


Promotes use of cognitive abilities

The Memory Magic™ Program exercises a host of cognitive skills including reading, word identification, recall of information from long-term or tertiary memory, singing, and fine and gross motor skills.. Unlike typical games and activities, program participants utilize long lasting abilities such as reading, habits and skills from the past, reminiscing and interacting with each other in a structured and supported social setting.


Promotes the use of fine and gross motor skills

Building on the Montessori principle of including a physical component to any activity, the Memory Magic™ Program includes selecting a target word answer on the board and pulling the purple shade down. The shades are ergonomically designed and tested to ensure they are easy to grasp or cup and be pulled down by both able adults as well as frail individuals.


Stimulates social interaction

The Memory Magic™ Program is ideal as a large group activity. The focus and pacing stimulate and allow individuals with a broad range of abilities to engage in social conversation and reminiscence.


Reduces disruptive behavior

Our National Institute on Aging-funded research shows significant reductions in problem behaviors while those with dementia are participating in Memory Magic™ vs. traditional activities.


Increases levels of engagement

Meaningful and person-centered, Memory Magic™ is presented to residents as a social activity. Fun and interesting, the research has demonstrated the program allows individuals with a range of cognitive abilities to use their remaining strengths, more effectively engaging persons living with AD regardless of the level of their ability.


Increases positive emotions

During their participation in Memory Magic™, residents smile significantly more often and more broadly as well as produce significantly more positive statements. While individuals with dementia and other cognitive impairments are often clinically depressed, evidence-based outcome research demonstrates that more positive feelings and positive affect with the Memory Magic™ Program than with other standard activities in common use. It is said that the "joy is in the moment" for people with dementia. Memory Magic™ creates many moments of joy for its participants.

Memory Magic Benefits for Leaders & Staff


Can use with one participant, or groups of 20+

Presented to residents as a social activity, The Memory Magic™ Program provides cognitive therapy with one person, dyads, small groups or larger groups of 9-20. Used as a tool to deliver speech and occupational therapy and restorative nursing, up to 4 individuals can participate at the same time.


Keeps participants involved for one hour or more

The Memory Magic™ Program is designed for each session to last around 30 to 45 minutes. The patented Program Board makes it easy to just push down on the card and continue the fun with another 30-minute session that will take the activity to 60 minutes total.


No pieces to lose or hoard

The boards and cards are self-contained so there is nothing to lose or for participants to walk off with. The Program Cards are kept in place with a small tab on the reverse side of the board. So only staff are able take out the cards.


No setup time

Memory Magic™ can be both set up and put away in minutes, ready to use at a moments notice. The set comes complete with 16 sessions ready to go. You have a cognitively stimulating and enjoyable activity with minimal set-up time.



All parts that can be touched by residents may be sanitized for infection control. Use an appropriate wipe to sanitize the plastic Program Boards and the plastic Program Cards inserted into the Program Boards.

Memory Magic Benefits for Administrators


Can be used successfully in a range of healthcare settings

The Memory Magic™ Program was developed for use in many different care environments. Designed as rehabilitation, Memory Magic was evaluated shown to be successful in skilled nursing general populations, special care units, assisted living facilities, and adult day care centers.


Can be used throughout the facility

The Memory Magic™ Program is successfully used by a wide variety of staff and departments.

  • Activities: Meets new federal guidelines. Used by activity staff, Memory Magic™ meets the new federal guidelines, FTAG 248, for activities. Creative Action’s Comprehensive Training Packages can also be used to meet FTAG 249.

  • Nursing: Achieves quality compliance.
    Nurse assistants may use Memory Magic™ with groups of residents while activity staff conduct other programs. Used by nurse assistants on 2nd and 3rd shift, Memory Magic™'s therapeutic programming can be provided 24/7. The Montessori-based approach makes it easy for nurse assistants to use.

  • Rehabilitation Therapy: Increases reimbursement levels. Used as a therapeutic device for restorative nursing and speech and occupational therapy, the time spent is Medicare reimbursable.

  • Family Members and Volunteers. Family members can use Memory Magic™ during family visits or when a loved one goes home to visit. Volunteers like Memory Magic™ because it’s fun and easy to use.


Improves job satisfaction and staff efficiency while reducing staff care demand load

Staff like Memory Magic™ because it is easy to use; reduces preparation time for setting up; lets them see residents as real people, reduces  problem behaviors; and generates positive perceptions of people with dementia. Further, only 1 or 2 staff are needed for engaging groups of 8-20 residents.